WARNING! WARNING! ONCOMING RANT!
My local bottle shops already have their Oktoberfests and pumpkin beers in. Some got them before the end of July. JULY!
I am highly opposed to this. I believe the technical term is “seasonal creep”. It started with Christmas, then the other holidays followed suit. Last year I literally saw Walmart moving out barbecues and lawnmowers and replacing them with Christmas decorations. And now it’s happening with beer. Is nothing sacred?
Seriously though, this competition to be the first one to market with stuff needs to stop. One of my local growler shops mentioned they had to order Oktoberfest kegs much earlier to make sure they got them, now they’re taking up cooler space and not moving. What’s the point in that? It really detracts from the meaning of whatever holiday/season you’re celebrating. Personally, I refuse to purchase or hang any Christmas decorations until after Thanksgiving and I like to enjoy my seasonal beers in season. Fall and Winter are my favorite seasons for beers, but I look forward to the Spring and Summer releases as well. I want to drink an Oktoberfest or a Pumpkin Ale when the air is a little crisp and the leaves are starting to fall, not when I’m sweating my ass off from mowing my grass that seems to grow 3′ overnight. It’s just plain wrong.
So what can I do? I’m speaking with my wallet and not buying any fall beer now. If I miss out on some HTF seasonals then so be it. I know it’s a small thing and I’m in the minority by not doing this, but I’m standing up for what I believe in. One of my so-called friends (it was Brian) ordered a Pumking on draft Saturday night. Traitor.
Annnnnd…. I brewed an Oktoberfest on Saturday so it’s ready for October. In a couple weeks we’ll brew a pumpkin ale and have some with our Thanksgiving dinner, just like God intended
Sometimes you just have to stand up for what you believe in.
- What Season Are We In Again?! (craftbeerandrunning.com)
- “Top 10” Oktoberfest in the Universe, Right Here in Fremont: Tickets on Sale Now for 17th Annual Fremont Oktoberfest, September 20-22, 2013 (prweb.com)
- No more pitchers of beer at Oktoberfest (kjrh.com)