A couple weeks ago we brewed a pseudo-clone of Founder’s All Day IPA. You know how movies that are total bullshit will say something like, “inspired by actual events.”? Well that’s what this beer is, except for the bullshit part… we hope. We still need to dry hop it but I took gravity today and we’re done fermenting and we nailed a very sessionable 4.0% ABV with this one. It smells great and it tastes awesome, I can’t wait to try it after dry hopping, carbing, etc. This was Brian’s recipe, and since his last creation ended up being a soy sauce IPA I’m pretty glad to see this one seems to be coming along nicely.
But this post isn’t about the beer, it’s about the label. Which is awesome. Brian and collaborate on the labels and both of us throw in ideas and I usually do the photoshopping. Sometimes we have similar ideas, and sometimes we don’t. This time we were 180° apart. I was thinking of a simple shot of an IPA glass on a table with the view looking out through a rainy window pane… because something like that is in line with my Photoshop abilities. But no, not Brian, he’s all like, “I think we (he meant me) need to do something like this (insert Singin’ In The Rain movie poster) for our label. Maybe replace the heads with hop cones?” OK, Brian… fine…. I’ll give it a shot. I thought I was going to get off easy with a stupid beer in a window, pfft.
But I have to say, I like the results. That was a pretty good idea he had there – and it helped me to continue to develop my Photoshop skillz. It’s not perfect, but it is pretty sweet. We’ll post more info on Rainy Day IPA when it’s done, I may have to wait for a rainy day to try one.
And for comparison, the original movie poster…